TARGET MARKETS

China

China is a high growth market with 1,155.3 million mobile subscribers. The social media market is extremely active, with roughly 300M people utilizing some sort of social media and 80 % of those having multiple media accounts. Additionally, there are more than 100 million mobile social media users. Mobile learning in China is expected to grow rapidly, with the country being the top buyer by 2017; it is also expected that mobile learning will overtake e-learning with the increased used of mobile value-added services (VAS) products.

Risks with entering China that should be considered are that there is no Twitter, Youtube, or Facebook due to government regulation. Competition is very strong for social media consumers and the market is often fragmented with local platforms.

India

India has a large number of Internet users; the world’s third largest user with roughly 90 million consumers accessing the internet through their mobile phones. And according to a recent study, Indians spend roughly a quarter of free time using social media outlets. India also has the youngest population of Internet users (75% are under 35 years of age.)

Risks and concerns when entering India are the socio-political environment, the number of rural students that may benefit from unsupervised mobile learning but cannot attend school (roughly 43% of school-age children cannot attend school regularly)

Indonesia

Social Media in Indonesia has a lot of potential; Jakarta has the most Twitter users in the world. Culturally, Indonesia is a country that “loves to share” and the social media market is growing rapidly. With the increase in the number of mobile phone users, there is the potential for mobile learning to take hold as the younger population adopts technology more rapidly.

Risks and concerns include Indonesia’s lack of Internet access. Although it is project that by 2015, every Indonesian will have at least one mobile device; currently, only 22% of Indonesians have access to the Internet.