Team 1 Asia

Vision: Become the premier social media educating tool in Indonesia

Client: Target clients are Indonesian teachers and the Master Trainers that will be responsible for educating the 49,000 teachers on the new curriculum to be rolled out within the next couple years.

Strategy: Niche-focused targeting school teachers and building awareness among teachers and teacher trainers in Jakarta to become market leader in social media education

Tactics: Create partnerships with “buzzers” to get the word out about Skyepack, build relationships with teachers and Master Trainers to champion Skyepack, highlight teachers with popular shared curriculums on Skyepack on Twitter, build connections on Linkedin with teachers throughout the country to spread awareness about Skyepack. Post multiple daily Tweets on Skyepack and who is using it and what is being shared (what is trending in Skyepack that week.)

Tracking Progress: Utilize Twitter, LinkedIn, and Facebook to create feedback loops and open discussion with users. Respond to inquiries and comments on social sights continuously. Track connections on Linkedin and tweets as well as number of Skepack application downloads to determine growth rate